Do you need to (re)launch a brand? Align its vision, incarnation and reputation? Build a strong, singular project which involves all the stakeholders in your ecosystem?
Do you need to stand out from your competitors? To get out of convenience mode? To (re)take the initiative in your category?
Do you need to recruit new targets and explore new markets? Develop your business? Better respond to the challenges of the time and anticipate the future?
- Analysis of your brand on a conceptual and visual level, from its vision to its incarnation via its offer
- Audit conducted with all relevant audiences, internal and external (customers, consumers, staff, partners, etc.)
- Tools adapted to your world and your business model
BRAND PLATFORM AND POSITIONING
- Analysis of your ecosystem and its dynamics: market study, competitive benchmark, consumer expectations, societal trends, stakeholder points of view, internal strengths and weaknesses
- Alignment of the main stakeholders in a collaborative approach based around a clear, strong vision for the future
- Definition of a unique brand promise to meet the challenges of the time, supplemented by marketing laddering and a manifesto